About Us

Over 30 Years of Excellence

in custom jewelry design

Located in the heart of Alamo Heights, The Jewelry Store is a full-service repair and custom fabrication shop specializing in fine jewelry. Utilizing his 32 years of experience, Oscar “Bubba” Villarreal and The Jewelry Store staff delight in assisting customers in bringing their visions to reality. From one-of-a-kind engagement rings and wedding bands to unique estate and consignment pieces, individual attention to detail separates The Jewelry Store from the rest. Jeweler, Ramon Perez began his 35 years in the industry at the age of 15. Starting off as an apprentice in the polishing room in a small independent retail jewelry store, he earned his Master Jeweler position at Maldonado Jewelry and Travis Jewelers.

Ramon is experienced in jewelry manufacturing, repair, pre-fabricated settings and molds. The Jewelry Store’s custom experience uses state-of-the-art computer technology, where customers are able to view their designs in full color from any angle, prior to the finished creation. We create jewelry in a broad range of styles from charming to jaw-dropping, tailored fit to each client and budget. We remember your preferences and maintain a wish list to assist that someone special in  choosing  the perfect gift for you. Visit our showroom and browse through our cases  to fully enjoy the exquisite, one-of-a-kind and unusual pieces we have.

Additionally, we offer a variety of jewelry-related services, including repairs, stone replacement, engraving and appraisals. We sincerely appreciate that our customers choose to share the exceptional quality and service of The Jewelry Store with their family and friends. We are proud that much of our business is generated from repeat satisfied customers and that new business is created from their endorsements and referrals. The Jewelry Store…come see how we redesign the standard of YOUR jewelry!

| Contact Us

The Jewelry Store
5603 Broadway
Alamo Heights, TX 78209

Oscar “Bubba” Villarreal Jr.
Master  Jeweler

| Hours of Operations

Monday – Friday
10:00a.m. – 5:30p.m.

By Appointment Only